User Persona

User Persona is a representation of the goals and behavior of a imagined groups of users data collecting. A brief user profile description is made to learn more about the user and its aim and results.

A User Persona main focus question and details are what are the users:

  • Age
  • Sex
  • Occupation
  • Hobbies
  • Goals
  • Others

These info can help learn and study more about the user to make testing and data collection more effective.


Large vs Small Audience

Universal audience is designed for any and all people. An example of a large audience website is an Ebay site, which needs to deliver and cater for many types of people with in their large range of products they offer.

A different issue happens when designing for a small audience. At this stage you feel that you know your audience and what they want without a user persona. Using a user persona in a small audience can get in depth with small details regarding the target audience. An example of a small audience is Dora the explorer web page for kids (young children) with the visual page having big pictures and simple straight forward color and content.

Persona’s can help improve your app and if needed to expand on multiple platforms, with each platform having a different app structure to make it easy for the user to use.


Mental Models 

Are what  thoughts people form around an idea or activity. There a 2 types of mental models approach, a 16 year old trying to take notes may involve them using smart phones note app, while a more elderly would use a note book or a piece of paper.

Mental Models are important to user experience, as it helps illustrate how a user approaches a problem. This would guide you to creating a better app.


Artefact Persona’s

This approach can be more useful for client meetings, where there will be a lot of questioning and declaims on things they don’t like.

A few questions that can be asked for a product persona:

  • How would you describe this product to a friend ?
  • How is the product different from competition products ?
  • How would user react when first using the product ?

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